Sometimes rebellious and romantic and sometimes high end and casual, Rima's creative universe is all about contrasting forces. With a training in fashion design, she decided to head down the styling road to satisfy her craving for diversity and ever-changing pace. However, one component tends to stay the same: " I want women to feel good and empowered", she says.
As much as Rima has her very own visual signature, her focus lies in listening actively to her clients' needs. "My goal is to help them develop a better version of themselves." Her vision has not gone unnoticed; from singer Tinashe to actress Priyanka Chopra to Elle Vietnam and l'Officiel, she's caught the eye of many international figures.